PublicationsNewspapers & Publications
I95 BUSINESS began in 2011 to serve the regional business community. I95 BUSINESS includes profiles of successful companies and the people who run them, insight from area business leaders, and connections to companies and professionals in the region through print, online, email, social media and events.
I95 BUSINESS engages readers with well-written, well-designed stories that connect in a meaningful and memorable way, garnering attention on Google as a reliable content marketing channel. “Words Matter©” – our tagline – is realized as words communicate ideas, educate and connect on multiple levels. Google search is built on word search – making the words chosen in print and as keywords even more important for a successful digital strategy.
I95 BUSINESS utilizes a business model that combines editorial stories (unpaid) with brand engagement (paid) which is identified in the story signature as Content Marketing. Each issue includes roughly 50% split between unpaid and paid pages This model allows us to provide local companies to share expertise and build trust with our readers access to our distribution platforms reaching roughly 25,000 readers per issue. Third-party marketing (utilizing I95 as an independent distributor) is highly effective, cost effective and generates meaningful leads and brand building.