Design Thinking for Entrepreneurs

Don’t just speculate. Design it. This four-part seminar, held Wednesday evenings from April 19-May10, will give you the tools you need to cut through ambiguity and move forward with confidence. Vance MacEwen, co-founder of Greatest Possible Good, delivers interactive workshops taking you through the design thinking process. You’re not just taking another class; thanks to a generous Howard County grant, you get open access to your instructors’ calendars while taking courses at the MIC. Apply what you learn in real-time. Learn what design thinking is and how you can use it to build what your customers actually want, not just what you think they want Practice customer interviews, collaborative research synthesis, rapid prototyping, and user testing in a fun, low-stakes way before carrying it out for your own venture Check in with your instructor with free one-on-ones as you apply your new tools When you are done with the program, you will have a powerful new toolkit setting you apart from your competition and giving you a greater measure of certainty. Please note it is highly encouraged to attend all four sessions, as they go through the design thinking process in a sequence. About our presenter: Vance MacEwen, MA, MBA - Entrepreneur in Residence at the Maryland Innovation Center (MIC) and co-founder CEO of Greatest Possible Good, a design thinking firm for social good. Vance mentors residents and affiliates of the MIC and volunteers through the Maryland Tech Council Venture Mentor Services, SEED SPOT, and the Youth Leaders of the Americas Initiative. Greatest Possible Good, winner of the 2019 MICA UP/Start Venture Competition, works with social entrepreneurs, nonprofits, and small businesses to align teams and executives' actions with their visions for impact. Vance previously served as chief of staff for Montgomery County Delegate Al Carr, English teacher at a private school in Chengdu, China, and work crew member at McDonogh School. He loves helping founders find their North Stars, hone their business strategies, and win pitches. He is a certified Kauffman FastTrac facilitator. Registration closes on April 18.