GovConnects BizBreakfast: Build a Competitive B2G Marketing Strategy with Available Market Research

Build a Competitive B2G Marketing Strategy with Available Market Research  

Winning in today’s competitive business climate requires collecting the right information about your market; expert analysis of that data; and real, actionable solutions. Join us for this session where Market Connections will share highlights from their recent studies of the public sector market focused on best practices to communicate, educate, and best reach your public sector audience.  For nearly 25 years, Market Connections has provided B2B and B2G companies market data and insights to help them create a strong marketing strategy, differentiate from the competition, win more business and position for long-term growth and success.  

Market Connections’ President, Aaron Heffron, has over 20 years of experience in research and analysis in various industries and sectors, including federal government, trade associations, technology, television and radio, and telecommunications. His professional history is rooted in both the public sector and the technology and telecommunications industries. 

Connect with Aaron Heffron. https://www.linkedin.com/in/aheffron/