We Built it. Why aren’t They Buying? – An Interactive Workshop

Overwhelming audiences with fragmented or complex messaging? It’s not enough to build a solution and put up a website—the market must first love , understand , and believe you. Built on the Message Deck Method (https://messagespecs.com/messagedeck), this interactive workshop will show you how to discover, document, and align your team around a first-principles messaging foundation that will get you noticed, get you remembered, and drive results. You’ll walk away with:-A set of cards that you can use to discover the Big Ideas that will help set your solution apart-A way to empower your whole team to contribute to market messaging-A foundation to remotely rally your organization around words that stick and scale Presenter Bio: Joel Benge is the principal consultant at MessageSpecs–supporting technical organizations in creating technically- accurate and textually-beautiful stories and messages. He works closely with clients to connect their business objectives to the human emotions and motivations of their target audiences — creating content that gets attention, gets remembered, and gets results. With over 25 years in IT, cybersecurity, and marketing, Joel has worked for companies from NASA to Nickelodeon, along with several other organizations that start with different letters than N.